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Here’s an example of one of the more crazy theories out there on the internet…

A Public Policy Survey in 2016 found that nearly 12 million people believe that an elite class of space-traveling lizards rule the earth. Among these lizards is Justin Bieber, who was reported earlier this year to have shape-shifted mid-concert into a giant reptile with “big scaly claws” and “a black stripe down its middle.”

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12 million people believed this. 12 MILLION PEOPLE!

Here’s an example of something going viral but with a hugely positive outcome.

Starting July 2014, we started seeing videos of people pouring a bucket of ice over them, popping up all over our social media. The Ice Bucket Challenge, sometimes more appropriately called the ALS Ice Bucket Challenge, blew up all across the world and became a trending campaign to promote awareness on amyotrophic lateral sclerosis (ALS), also known as Motor Neuron Disease (MND). The internet trend ended up raising over $115 million for the ALS Association which helped the research team make a significant discovery. 

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